Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce companies are turning to server-side tracking as a means to boost their data collection procedures. While it calls for extra technical knowledge than regular GTM and may introduce extra expenses, it can cause better precision and even more dependable data
Pixel tracking uses a piece of code to sign up conversions on your internet site. It's very easy to establish and less prone to ad blockers.
1. Extra exact data
The typical technique of tracking conversions on an internet site, utilizing pixels, is having problem with changing web browser privacy plans. This indicates that the information being sent to Google Ads, Facebook Manager and other platforms is less exact than it must be.
Server-side monitoring is a much more safe and secure option that helps to bypass these constraints, as it's packed from your own domain name and dealt with as first-party code, implying it's less likely to be influenced by ad blockers or other safety and security procedures. This gives more precise data and an extra total image of individual journeys throughout channels.
In addition, this kind of monitoring permits organizations to track conversions outside of the site, such as call and in-store gos to, which can be challenging for pixel-based tracking. This versatility provides marketers much more possession over the data they send out, and makes it simpler to abide by numerous data regulations. It's additionally a lot less vulnerable to scams, as it's harder for fraudulent stars to manipulate the system by modifying the postback link.
2. Much better control over information.
Server-side monitoring enables services to collect and enrich data before sending it to third-party analytics/advertising platforms. This enhances information completeness and precision, which can help online marketers make even more educated marketing decisions.
Standard pixel tracking counts on JavaScript tracking codes that are positioned in web site site visitors' web browsers. These tracking codes are commonly obstructed by ad blockers, which can lead to information collection disturbances and incorrect outcomes. Server-side tracking enables services to bypass these limitations and offer precise, consistent information that is less prone to interference.
This kind of tracking also allows organizations to track conversions that occur outside of the website, like phone calls and in-store acquisitions. This is very important considering that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a vital reason that S2S is much more reliable for organizations looking for to adapt to these changes.
3. Much less prone to fraudulence
Server-side monitoring enables organizations to control information payloads before it gets to third party endpoints, boosting protection and privacy. This is specifically essential as various web browsers and systems significantly change just how they deal with cookies. As an example, in iOS 14, Safari will just provide first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your web site.
In addition, server-side monitoring enables you to record customer data straight on your own web servers. This eliminates dependancy on third parties, which can be susceptible to breaches and personal privacy violations.
A server-side tracking system is a set of guidelines that tells your internet site's server what events to videotape. This data is after that sent to analytics tools like Google Analytics and Facebook Organization. It's also made use of to set off event-based ads, such as retargeting. On the other hand, pixel tracking is performance marketing solutions an alternate method that uses a little piece of code on your webpage to gather information from individuals.
4. Simpler to carry out
Server-side monitoring is a data collection process that occurs on the website's own server, bypassing web browser constraints. This indicates that information collected by the website/app is first sent to the web server where it's refined and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the scope of data administration and offers companies more control over transmission, making it generally much more trustworthy. Therefore, it's less prone to data challenges triggered by things like a damaged connection or an active ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your business can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is then passed directly to your marketing and advertising tools on the server. This allows you to have even more exact information and assists make sure compliance with privacy policies such as GDPR. Furthermore, it also avoids the tracking constraints enforced by web browsers and ad blockers.